The business of being an “it”- veggie

It sometimes seems like everyone and everything is trying to be trendy in New York. Vegetables included. Here is why…

 

It veggies L

There was a time when brussel sprouts were on every menu in every hip restaurant in the city. Not anymore. It had to step down for the new (and seemingly everlasting) trendsetter kale. At the moment Cauliflower is most definitely having its fifteen minutes on New York City Food Scene, but the competition is about to be tough…

This Wall Street Journal article gives in an interesting insight into the marketing machinery behind the trend=veggies.

Broccoli Rabe Is Trying to Be the New Kale


Look good.


 

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